As a friend told me once, “who’s going to watch that?” You might recognize some famous vloggers like Grace Helbig or Tyler Oakley and think it only works because they have a big following. Well, we all start from zero, that’s not the best reason to not using vlogging. Or you may have no idea what I’m talking about. Let’s start there.
What is vlogging?
Vlogs are a self-made videos that delve into a someone’s personal life to give their audience a a more human connection. The quality isn’t always the best, but they are the most accessible for anyone to adapt and use. More importantly they can be used as brand boosters. Besides the “juvenile” and seemingly useless face value that vlogs present, they are actually quite powerful personal brand builders for just about any type of online business. While I can’t speak for big business and corporate America; small businesses, solopreneurs, online businesses, and online content creators can definitely use vlogging to reach more people and create more engagement within their social feed. What’s even more important about vlogging as a viable traffic generating source is that anyone can just jump into and quickly separate themselves for the normal competition. Megan Pangan of GetInTheLab.me took a very obscure blog and through her unique vlogging style, not only created a popular and rising site, but also landed a guest speaker spot at the incredibly popular conference, Podcast Movement. “Even if my products aren’t the best in show, people still invest in me because they care enough for the person behind the vlog. It just adds to a personal level of branding that you can’t get from just writing articles.” Megan said in response to vlogging. The bottom line is if you can get your customers, audience and fans to care not only about the product your selling, but the person(s) behind it, you’ve got something that can affect more than just sales, you can affect their hearts. Capture their hearts and you will gain a brand that can last through the changing times.
Here’s 7 ways to use vlogs to increase your reach, capture more leads and sell your brand
Vlogging for your business and other video content marketing strategies are readily accessible ways to activate the human side of your business, have fun and generate more leads. In 2015 and beyond, video is something we’ll all need to embrace as a means of marketing. Image Credit: Gratisography
