In addition to FirstMark Capital Bluecore saw funding participation from Felicis Ventures, Founders Co-op, and Bullet Time Ventures with angel investors Max Krohn, Chris Coyne, and Sam Yagan. Also, the Bluecore team will be welcoming Amish Jani to their board of directors. That is, Bluecore addresses a critical pain point for marketers, and that’s integration. The platform automates the process of creating and distributing triggered emails, dynamically reacting to both customer behaviors and product catalog changes in seconds. Fayez, along with his cofounder Mahmoud Arram, have built Bluecore to radically simplify this integration process and create structure out of customer behavior, all in a Javascript solution. In 2014 a new brand launched email programs powered by Bluecore every 12 days, on average more than 8 per month. That includes BCBG, Sur La Table, Camping World, and Express, to name a few, that have leveraged Bluecore’s approach to automated ecommerce. 2015 won’t be the year they take a break either, as the team as a clear set of objectives moving forward. They’ll invest in scaling their product, expand key functional teams, and continue to delight their customers at every opportunity.
