Blaze has created Laserlight, a bike accessory that combines light and a laser which projects a green image of a bike onto the ground 5 meters in front of the cyclist. The image warns drivers who cannot see the bike in their “blind spot” so they are aware of the presence of the cyclists.
The green light is visible during the day but not effective, says Brooke, and is really aimed for night use when “you can’t miss it”. The bicycle symbol was chosen to ensure it was universally recognized. The company has sold over 3,000 Laserlight units since it launched their Kickstarter in 2012. Although the company is based in the United Kingdom, it has been popular in the United States in cities like San Francisco and New York City. LaserLight costs USD $200 and it comes with a bracket to attach it to handlebars, is waterproof and the internally sealed battery is charged via a USB cable. Of course, the device can’t help reckless drivers in cities with little regards to bike commuters. However, it is an innovate way to start re-educating drivers on how to share the road and provide a bit more safety.
