Under the terms of the acquisition, Automated Insights will continue to operate in Durham, and will be a subsidiary of STATS. While under STATS, the company will continue to work with its current clients, as well as push into more opportunities in data-driven industries both inside and outside the realm of sports. According to a blog post written by Allen, the company will continue to run independently; the acquisition will just enable them to further invest in Wordsmith (their NLG technology) and implement it into other industries at a much faster rate. Backed by Steve Case, Automated Insights last year raised a $5.5 million Series B led by Osage Venture Partners. At the same time, the company announced a major deal with The Associated Press that tasked the company with providing up to 4,400 quarterly earnings reports for publicly traded companies to The AP, using Wordsmith’s technology (these earnings reports were hence translated into layman’s terms).
