Though initially launched with a focus on education, Flipgrid attempted to expand their scope and adapt the platform for everyone to use. Having found some success and a sizable funding round, the team was split between two offerings, which also hampered growth. More recently, they made a conscious effort to solely focus on the education driven app. Having done so, Flipgrid not only had an explosive year of growth, their renewed product focus has allowed the company to expand their solution even further with a free offering. With an open-ended concept, the platform empowers teachers to find creative ways to interact with students, allowing everyone in a classroom to discuss specific topics. In fact, the team specifically prefers to keep the uses of the platform open as they feel teachers and students find the most creative uses for it. This also opens the platform up to a student’s parents, giving them insight into how their child interacts in the classroom. Now in more than 40,000 classrooms, Flipgrid is sparking conversations across the globe. Their newest solution, Flipgrid One, will allow teachers free access to a single-grid version of their platform. When asked why the team decided to initially deviate away from education, Flipgrid cofounder and CEO Jim Leslie said it came down to the users. It was feedback from their users, teachers in particular, that also led to the development of their new free offering.
