According to Franklin’s early-market research, these companies needed something that was simple enough for anybody in the company to use with minimal training. Not to mention this new solution needed to be affordable. Initially Greenvelope was a weddings-only product, but as they gained more notoriety Franklin expanded the platform into digital correspondence and event marketing. What’s remained unchanged, however, is Greenvelope’s mission to giving back to local and global communities. Not only does the Greenvelope team employ these ideals in their daily practices and company culture, but they also have forged partnerships with Mountains to Sound and 1% for the Planet.
