How about The Karate Kid, The Mighty Ducks or The Bad News Bears? They are all versions of the classic tale of a lowly underdog struggling against all odds against an unbeatable opponent. And somehow, with a little luck and tenacity, the underdog struggles valiantly and ultimately wins.
Get Automated. It’s Cheaper Than You Think
Maybe you don’t have the budget to develop this kind of customized code, but you can probably afford the next best thing: marketing automation. Programs like GetResponse help you focus all your energy and resources only on ones that are interested in buying. As Ann Handley puts it: You can create a workflow like the one designed below to lead customers along a path until they are ready to buy. And a basic marketing automation program can be more affordable.
Sell Products From Your Website
Create Something Exclusive
Why did I spend $25 on this t-shirt? It’s not special, nor is it particularly eye-catching. It doesn’t even have graphics and the logo is kind of bland (if you can call that a logo).
By creating a brand, Crooked Media’s Pod Save America merchandise becomes something special. It’s not about this plain t-shirt with a simple name on it. And that’s what you have to do with your eStore. Make it exclusive and consider putting limits on the number of products available. Read more tips on marketing your company at TechCo
