InMotion, Jaguar Land Rover’s mobility services business, is no stranger to investing in mobility and transportation sector, and today they announced a $25m (£19m) investment in Lyft, the fastest-growing rideshare company in the U.S. This collaboration and investment will allow Lyft to step up to the plate and begin to develop and test their version of mobility services, including autonomous vehicles. According to The State of Autonomous Vehicles, by Brian Solis, Principal Analyst at Altimeter, we are in the mist of a “transportation renaissance that will effect every industry. [Currently] there are over 22 automakers and 34 hardware/software companies helping to develop self-driving cars.” Besides the money, Jaguar Land Rover is going to supply Lyft with a fleet of Jaguar and Land Rover vehicles. The thought of hailing a Lyft and a self-driving Range Rover showing up will be quite a nice ride to work. “Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.” President and cofounder of Lyft John Zimmer had this to say about the partnership: This is a strategic investment for all parties to boost innovation around these mobility solutions for customers. Read about technological advances with autonomous cars at Tech.Co
