For Calle, such TLDs really open up opportunities for big brands in particular, such as for companies like BMW (think convertibles.BMW or M3.BMW). Opening up the TLD space allows companies to really take control of the brand experience and gives them the tools to innovate with their products. Calle believes that we’ll see a lot of innovation around product integration and branding, citing the possibilities behind something like .LAW, where we can begin to see law schools, test prep programs, and law firms carving out a space for themselves on the Internet. The impact of gTLDs is expected to be huge, and has motivated even .CO to plan to launch its own new TLDs. This expansion will allow the company to attract niche markets that require domain extensions that may be more suitable than its current .CO offering. In his talk from Tech Cocktail Celebrate, Calle also discusses his experience with building a domain business, the Miami startup scene, and offers some advice for startups. Watch it here.
.CO is a Tech Cocktail partner.
