Influencer marketing is becoming very popular tool for companies that want to identify and target individuals who have influence over potential buyers. Mattr uses an algorithmic process that pulls information specific to their online Influencers. The information they provide companies include: Who’s influential to their brand (and what influences them), what’s trending in influential conversations and where untapped Marketing opportunities lie within brand segments. As more consumers become available in various digital channels–especially in social networks–there is growing need for brands to recognize potential brand ambassadors. Platforms like Snapchat, Vine and Instagram have been changing how marketing is done today. For more on marketing strategies for startups, watch our interview with Scott during SXSW:
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