But to attain his status, trends had to be disillusioned. That is, trends by themselves are not important – but Ubertrends, on the other hand, are crucial. To Tchong, there are three main Ubertrends – time compression, the digital lifestyle, and unwired – and they all cascade through society to leave smaller trends in their wake. Ubertrends, then, are responsible for the birth of innovation. A succinct analysis of united trends and innovations in turn helps us adapt to the changing of values of life like speed and convergence. And if there is one person any of us should be taking lessons from in this field, it is Michael Tchong. Tchong joined us at Tech Cocktail Week last December. Here is the video.
Tech Cocktail Week is a monthly series of events that takes place downtown Las Vegas and is produced in partnership with Tony Hsieh’s Downtown Project. Subscribe to Tech Cocktail Conversations on iTunes and never miss one –
