Salesforce has been the king of the mountain when it comes to Customer Relationship Management (CRM) software for years. The company’s robust offerings paired with its vast popularity with established corporations and small businesses alike has made it near impossible to compete with in any meaningful way. Now, however, Microsoft and Adobe will be pooling their resources to put together an AI-powered CRM that will seek to dethrone Salesforce from its cushy spot atop the industry. More on this – see our guide to the Best Salesforce Alternatives The new CRM will be a combination of Microsoft Dynamics 365, Adobe Experience Cloud and C3.ai’s industry-specific data models, allowing for end-to-end customer engagement and real-time customer profile updates, all built with intuitive artificial intelligence at its core. C3 AI CRM is aimed at a wide range of industries, including “financial services, oil and gas, utilities, manufacturing, telecommunications, public sector, healthcare, defense, intelligence, automotive, and aerospace.” While Microsoft and Adobe are the big names here, the addition of C3.ai’s technology is the real story. This level of artificial intelligence in a CRM platform is unheard of to date, and that’s kind of what the partnership is going for. It will empower companies to truly automate a wide range business operations, while collecting a whole lot of actionable data that can help you improve your business. C3 AI CRM is an enterprise-facing software, “enterprise” being the key word here. The reality is that small businesses won’t really need the level of data-driven insight provided by the hearty CRM, so a more reasonable (likely less expensive) option is likely your best option. Between furloughed employees, lost customers, and a dramatically different business landscape, the pandemic has made it hard to do business. But with the right CRM platform, you’ll be able to mitigate the losses through automation, while pivoting your marketing strategy at the click of a button. That’s why C3 AI CRM is such a big play. With the focus on AI, businesses will be able to truly automate a wide range of functionality, while still addressing customer needs in an orderly fashion. This kind of intelligent software has become common, with Zendesk and the rest of the industry utilizing AI tech to truly transform customer service. At Tech.co, we’ve done a whole bunch of research to find out which providers are the best for everything from pricing and features to marketing and customer service. Take a look at the table below to get a good idea of what you’re working with when it comes to CRM options. Check out our Zoho vs Salesforce comparison guide for more information on the top CRM providers.
