For Patel, data is essential to growth hacking; if you want to take your company to a new level, you first need to determine where your business is lacking and where it’s succeeding, and looking at the data enables you to do that. You can determine, for instance, which marketing channels to pursue based on how certain numbers look on certain elements. Essentially, if you’re making decisions for your business without even taking a look at the data available to you, you’re not utilizing the most out of your resources. During his talk, Patel also discusses some of his secrets to growth hacking (such as don’t listen to the opinions that people tell you), as well as provides some background to his success. You watch everything he has to say in the video. Here it is:
