Also, it’s not some sort of live streaming video app that other popular social media sites like Facebook, YouTube or Twitter have all added recently. At least Pinterest is showing some restraint here. That doesn’t mean they don’t care about their bottom line, of course. Also getting rolled out soon is Pinterest’s long-awaited shopping cart function. With it, users can add qualifying items into their cart to be purchased at a later date. Branded pages will also appear among the new Pinterest features, giving brands a location that Pinterest users can shop from directly on the social platform.
Why Pinterest Has the Perfect Revenue Model
Pinterest is known as the visual interactive social media site – popular for interior design, fashion, food, and wedding plans are all popular themes for boards on the site. Every one of those industries revolves around purchases. Creating a Pinterest-specific affiliate program is a no-brainer and tasteful sponsorship deals are appealing, too. In their article on these new Pinterest features and their focus on e-commerce, TechCrunch further explores just why their model works: With these three new Pinterest features — visual search, a shopping cart, and branded pages — the social network is encouraging an uptick in natural searches for products while offering a way for users to buy the things they already want. Connecting people who want to buy stuff with the stuff they want to buy is pretty unbeatable as an e-commerce model. That’s natural for a company like Pinterest: It’s a largely visual experience, and that provides a more engaging experience than text — which helps the company push users to convert into potential customers.”
