I had the chance to talk with Joe Du Bey, one of Eden’s cofounders and a Stanford alum, about how the company got off the ground and running so fast. We also dove a bit into the company’s core values and the serendipitous nature of San Francisco.
“We Were Big Beneficiaries of Reflexivity Theory”
Du Bey mentioned a theoretical concept developed by American business magnate and investor, George Soros. The theory is basically that things become true to the extent people believe in them. In relation to the start of Eden, Du Bey and the rest of the cofounding team knew that they had a great idea: to deliver on-demand IT and other office management services to clients in need. Other people – including investors – got excited about the idea (when it was still just an idea) and provided them with the resources they needed to make it a reality.
San Francisco Is a Serendipitous Place
I asked Du Bey what some of the biggest pros and cons were about starting up in a city that is basically the world’s epicenter of startups. The biggest pro: serendipity. The biggest con: groupthink.
“We Have These Core values That We Try to Weave Into Everything”
Tony Hsieh believes that a company’s core values are absolutely paramount to its success. Du Bey obviously adheres to this philosophy as well. Aside from the occasional trampoline dodgeball outing to blow off steam, the Eden team stays motivated by keeping focused on their core values. Du Bey also mentioned that the company is currently experiencing 20% growth per week, which is pretty incredible. I look forward to seeing what else the Eden team churns out in 2016.
