The Importance Of Walking The Data Driven Tightrope
When To Be Data-Driven One year ago, The Economist broke a 175-year record by starting their first major social media team, growing it to 10 members, up from two. One lesson they learned in the process: “Use data to deny and confirm your assumptions. Prioritize ruthlessly.” Iterating and A/B testing should be familiar concepts to any startup. In fact, at a Meetup event I recently attended, journalist Monica Guzman discussed a lesson she learned in her Nieman Lab fellowship: The startup mentality is what media needs right now....