It’s no walk in the park, that’s for sure, but the PowerInbox platform this week launched their Performance Ad Network inside email to help out. Even though email is the best channel, it has still lagged behind the web in certain, fundamental ways: it’s static. PowerInbox’s RevenueStripe, Performance Ads in Email product, builds on the company’s technology to match the right content to the right user inside email. Recognizing that over 50 percent of email is now opened on a mobile device, PowerInbox Ad solution is focused on native ads and mobile install ads, two rapidly growing areas in ad tech. In production since summer, RevenueStripe is now running in 500 million emails a month with 400 million pieces of live content. Over 30 clients are using PowerInbox technology across 100 newsletters, including the NFL, Hearst, CBS, Warner Brothers, and Huffington Post. Clients have seen double-digit increases in click-through-rates and revenue from their email program as high as $4 per thousand opens. Primary verticals include sports, media and online travel.
