Bhargava shared his own experiences with starting his own company, and expressed the initial frustration of thinking that it was necessary for him to go through this long, intensive process of figuring out what to name the brand, doing months of branding research, and then finally working on the company/product itself. Ultimately, what he ended up doing was coming up with a name directly from the beginning, found a logo that worked for him through a website that offered logo design, and then went to develop his company from there. If you spend too much time trying to figure out the name or lay out your entire brand strategy, it will take you forever and really does a disservice to your company; once you’ve established the brand, you can work to develop it or “massage” it along the way, alongside developing your company. Additionally, Bhargava talked about the importance of having a great, infectious personality – something that companies can really leverage. He cites my Hollywood BFF Jennifer Lawrence, and the importance of “just being yourself.” Lawrence is an example of a brand with a personality that stands out and authentic – a refreshing contrast to the rest of Hollywood. You have to create a genuine personality for you brand, and that will naturally attract people to your company.
