Despite what one might believe about people leaving their homes and getting away from their screens, it seems as though freedom is having the opposite effect. While the societal changes are having their own effects, this can’t be entirely attributed to easing lockdowns. Twitter and Snapchat are experimenting with their own advancements, both platforms trying to push the envelope and see what services could suit their businesses. While some are in early days, these changes may have breathed new life into the somewhat plateauing social networks. While you might initially think that these two platforms would have thrived in lockdown conditions, with people having nothing to do but browse through screens, it’s actually the ending of lockdown that’s providing such a massive increase. This may be due to the influx of people leaving their houses and having things to share, leading them back to the apps to show off their new happy lifestyles. However, both companies have also been developing and improving their platforms, leading to many more features that may appeal to newcomers or veterans alike. On Twitter’s side, it has put a lot of effort into expanding its platform, as well as making it easier for small and medium businesses to invest in advertising on the platform. They’ve also been experimenting with features like newsletters and a paid “undo” feature, which are set to come out soon. On Snapchat’s end of the field, it has also experimenting with new features, like VR try-on services for clothes and make-up, as well as AR spectacles. As for what it has already done though, the platform has learned from its prior mistakes and rolled back a controversial update that slowed down the interface. Social media as a whole has an absolutely enormous user base, so advertising through social media allows even a smaller business to reach a massive audience. If your business would like to reach a larger audience for a smaller price, check out which social media management platforms will help you achieve this goal.
