We asked three startup companies what they did to acquire customers through social media and stretch their dollar to gain the attention of target markets.
Develop Different Campaigns
Creating an effective social media campaign means you can’t use the same cookie cutter method for all platforms. Chase White, founder and CEO of Loom said his company approached social media with a scientific approach.
Word-of-Mouth Is Key
There’s no price on customers telling their friends about a great product. For any company, the word-of-mouth is a critical part of marketing efforts. Anthony Chow, CEO of igloohome said a good social strategy is to target a certain location and build a customer base. “My advice is that once you’ve identified the audience, hone in on them with three more versions (knowing what you learned on the previous tests) to continually make your campaigns more potent with each test. Ultimately through repeating this process, you’ll end up with social campaigns that stretch your dollar and result in significantly higher conversions.”
Be Personal
With over 70 percent of Millennials being daily social media users, and mostly on their smartphones, brands are going to have to be creative to get their attention on social media. Crystal McDonald, founder and CEO of Acrew said to attract customers be as authentic as possible. Looking at a company’s product on a post is one thing, but if customers get to know the company on a personal level they will gain a sense of connection.
Stay Scrappy
Startups have a lean budget and when they decide to put dollars towards marketing efforts, they need to maximize the ROI.
In the End Your Product Has to Deliver
You can do all the social media marketing in the world, but in the end if your product doesn’t deliver, your potential customers will hear about it. Read more about creating a strong social media campaign on TechCo This article is brought to you in partnership with .CO. To find out more about the perks of using a .CO domain visit here.
