The Stats
Of the over 300 SaaS businesses polled, certain percentages tracked different metrics. One interesting number: 80 percent of the businesses tracked their churn, a valuable stat to keep track of, as it can explain why companies are choosing to stop using the service after initially signing up for it. Robert Allen, who covered the data in a blog post at Smart Insights, unpacked this: Also of note, Allen says: “surprisingly few measure customer retention cost.” It’s just 35 percent of those polled. The full chart is below. See how your data measures up to the numbers of these SaaS professionals.
