Whether they’re improving brand performance, increasing brand awareness, or influencing customers and peers alike, the chief marketing officer can drastically impact a company. With constantly shifting trends and social media making marketing more important than ever, a skilled person behind the CMO wheel can be the difference between success and failure. If you’re struggling to figure out how to be an effective CMO, have no fear. Forbes, in partnership with LinkedIn and Sprinklr, has released a list of the most influential CMOs from companies across the world. From Keith Weed of Unilever, who took the top spot, to Karen Walker of Cisco, these business titans are changing the marketing game with their innovative ideas and groundbreaking techniques. There were a few meaningful takeaways from the list as well, like the fact that 45 out of 50 CMOs were active on Twitter and 49 out of 50 were on LinkedIn. Similarly important is the fact that 40 percent of the CMOs on the list were part of the tech sector, the largest percentage next to the financial sector, which made up for only 18 percent. Take a look at the rest of the list below and remember that marketing can make all the difference at your budding company:
