So what’s a bootstrapper to do? Make your small budget stretch as far as possible with these handy hacks:
Optimize Your Blogging Expenses
Blogging is technically free, but first – you need a platform to host your blog (for instance if you are launching an app-only solution). Then you’ll need someone to write those blog posts if putting words together isn’t quite your thing. Also don’t forget about adding visuals, formatting and uploading the texts, and most importantly promoting those blog posts afterwards. Here’s how you can solve this riddle: KixGo offers a great selection of modern, free, mobile-optimized website templates, free hosting and even some discounted domain names. Sites like Medium give you additional exposure to their community. Seth Godin are among the many publishers you can mingle with. You’ll be able to hone your writing voice, structuring the content and catching those pesky grammar mistakes. This will help you to spice up your texts and to share on social media. Pexels and StockSnap are the good places to check for visuals. Piktochart and Canva will help you to design additional materials for free. Don’t waste your time on short “filler” posts and publishing them just for the sake of doing so. Maybe you’ll manage to crack just 3-4 posts per month, but if those would be really solid ones – the ROIs would be respective.
Amplify Your Content Reach Without Ads
Creating content marketing materials is just part of the deal. You need to focus on the “marketing” element too a.k.a. attracting those eyeballs to what you are saying. This could be particularly challenging when you don’t have an audience yet. So, here are some strategies to consider: No matter how weird or “boring” your niche is there’s always a community out there interested in it. You can market your content in relevant Facebook or LinkedIn groups, pin it to Pinterest group boards or mention it in your replies on Quora. Don’t forget to be relevant and respective, as no one likes blunt self-promoters and spammers. IFTTT recipes will help yo manage this in an affordable and effective way. You can also schedule limited posting with Buffer for free. Bei strategic with keyword research for each post. Optimize your content accordingly to bring your business a constant stream of new clients from search. It may take awhile to your efforts payoff, but it’s an essential strategy for long-term success. Create an attractive incentive to sign up or offer beta/early bird access to your product for email subscribers. Schedule a weekly/monthly newsletter featuring your content and other useful product tips.
