With the increased popularity and simplicity of use, marketers have started asking: what’s the best way to use Snapchat? Fortunately, Snaplytics, an SaaS company offering Snapchat marketing insights, has created the most comprehensive report of Snapchat data the world has ever seen, and marketers are drooling for obvious reasons. The report contained a number of interesting takeaways for marketers, including the fact that most brands post twice a day, and completion rates (the number of people viewing the whole story) have continued to climb over recent years. The report also indicated that the power of Snapchat to sway potential customers is much higher than that of Twitter and Facebook, making the importance of innovative techniques all the more important. Perhaps the most interesting statistic found in the report, however, is that 61 percent of the content posted by brands on Snapchat are videos, a 5 percent increase from the first quarter of 2016. While this trend is in line with marketing trends around the world, the speed at which brands are adopting video as their primary means of reaching out to customers is a significant indicator of the future of marketing on the popular app and beyond. If you’re interested in learning more about Snapchat’s marketing implications, take a look at this handy infographic, put together by Snaplytics.
Photo: Flickr / Maurizio Pesce
