And Wall Street is going nuts already.

Here’s the Rumor

Bloomberg has the admittedly very rudimentary news: According to them, the Walt Disney Co. is “working with a financial adviser to evaluate a possible bid for Twitter Inc.,” but this information is only offered by “people familiar with the matter.” They continue:

And Here’s the Response

Slate Writer Will Oremus has compiled the stock responses to this rumor:

— Will Oremus (@WillOremus) September 26, 2016 Yup. Twitter stock gets a boost, while Disney stock tanks. I guess Twitter is making the right move by attempting to find a buyer. The question is, will Disney really go for the pricey Twitter? Surely there are less expensive ways to expand the reach of Disney’s media.