But like any freelance career, web designers need to master a bucket of additional skills, from networking to cold calling to billing to taxes to money management. And one of those issues in particular tends to trip up your typical hard-working web designer: Picking a client. Here’s why.
Skip the Small Scale Clients
One user on the /r/entrepreneur subreddit offered the following advice, culled from a web design career that started in January 2016 and now regularly earned over $10,000 a month. The secret? Don’t pick the small scale web design clients that won’t benefit much from your refurbished site. Here’s the back-of-the-envelope math on how it works:
…But Go for the Blue Collar Businesses
So who fits the bill for a business that could genuinely benefit from a new website? The boring, unsexy companies that need to put a little more effort into not chasing away web-savvy customers. Here’s the list of potential web design clients that the Reddit user in question offered:
ConstructionIndustrial ServicesEngineeringOilLegalMedical
Note that those last two might require a little industry knowledge. Perhaps with a little research, you can locate a niche that will pay you the big bucks with relatively little competition.
